The ultimate luxury
Shiny, sparkly things aren’t always luxurious
“Two-thirds or more of luxury consumers in the US, UAE and UK agreed with the statement that ‘luxury goods and services are about differentiating myself from others’ a recent report concluded. ”
While working on an article predicting trends for high-end kitchens, I pondered the question ‘what is luxury’. Some of the products I uncovered were nothing short of incredible – but does anyone really need a self-emptying bin (changes its own bag at the same time, of course)? Or a crystal-encrusted anything? How much is luxury defined simply by its cost and rarity?
If luxury is largely used to demonstrate wealth and social standing, has the real pleasure been weakened? Or maybe that’s indulgence. Time surely is the ultimate luxury and, as of writing, that’s not something we can buy. But I’m betting we would if we could. And if we could, would it become less valuable?
