Language. So important yet so often overlooked.

Whether you need a white paper, some thought leadership, an opinion piece, an interview or a good old-fashioned long read (remember them?), I have a deep understanding of creating, shaping and polishing content that people actually read. This comes in the form of online content and on-paper articles.

It’s incredible the difference the right choice of language makes to create really powerful communications. Should you be formal, chatty, acerbic, proud, humble, authoritative… etc etc etc. No only should you nail this at the beginning of a project, you need to check in regularly to ensure consistency an quality. I can help.

Do you actually know what’s on your site? And who wrote it? And when? And what the brief was? Dare you look in those dark recesses to see what you’re really saying? I can help you take an impartial look at what you could be doing better, how you could repurpose content and how struc.uring your hierarchy properly can pay dividends.

A lot of sites 'wing it' regarding British tone. We all know Shaw's aphorism – "England and America are two countries separated by the same language". That's the tip of the proverbial iceberg – there are huge grammar differences, too. I've worked on both sides of the pond so I can spot an Americanism a mile away. It's off-putting to the British.

If English isn't your first language, it's even harder to gauge tone and nuance in language. Let's face it, some of our grammatical rules and spellings are just bizarre. After all "fine words butter not parsnips". Let me take the strain.